New York Islanders Fantasy Camp TV Spot

To promote the inaugural New York Islanders Fantasy Camp, I worked with our producer to concept two spots -- a general spot that utilized highlights and text on screen to get fans excited about the event, and a more intense spot that talked directly to our hockey-playing target audience featuring Doug Weight, an Islanders alumni (and our current Head Coach). I wrote the script for both spots, and then let our producer do his thing. Both spots ran on MSG Networks and on our digital channels.