New York Islanders 2014-15 Brand Campaign

For the final season at Nassau Coliseum, we developed the "we play for you" theme as a way of celebrating our fans and 43 years of support. Had to balance celebrating the past with celebrating the current team, which management and we all felt would be a potential playoff team. We had resources to produce one new TV spot a month during the season, so I needed to map out how we were going to bring the "we play for you" story to life over the course of the season. Each month, i worked with our in-house producer to concept each new spot, which would run during MSG+ game broadcasts. This is the first spot in the campaign--the sport that introduced the "we play for you" message.